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TOPIC = Business Writing


  • Formulate a topic of inquiry related to a societal problem and synthesize relevant research materials through a business perspective
  • Evaluate, synthesize, and interpret research findings as well supported quantitative and qualitative analysis and recommendations
  • Clearly and effectively communicate research, analysis, and findings


  • Required computer hardware and software



  • READ = MacMillan, C. (2020). Sustainable Business Model Innovation: A Means to Societal and Economic Good for Canadian Businesses. International Management Review16(1), 32–41.


  • Using the interactive board from Pear Deck, Stress Check
    Students go to: joinpd.com


  • Report Writing. (2016). Video Arts (Firm). [19 minutes]
  • https://ezproxy.capilanou.ca/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat02755a&AN=cul.b1038600&site=eds-live&scope=site
  • What are the key takeaways from this training video?


  • Please take this time to move around, look away from your computer screen, and refresh yourself body and soul.


  • Number one high priority of any Employer is problem-solving skills. When you know this, it makes sense why almost all business writing is shaped by problem-based learning.
  • Simple set-up is to 1) identify the problem; 2) describe the issue causing the problem; 3) consider several solutions to the problem; 4) explain to the reader which of the potential solutions is the best and why; 5) and give your reader a plan of action to solve the identified problem.
  • Who is your reader?  Usually your work supervisor, aka your boss.
  • Stuck on how to get writing?  One strategy is to start off with sentence formulae from the Academic Phrasebank: http://www.phrasebank.manchester.ac.uk/
  • My teaching goal here is to show you that writing is simply making your thinking visible to your reader across time and space.
  • Activity: Probe Questions
    Developed from the publication by Walsh Marr and Martin (2021).
    1. Why are you recommending this solution?
    2. In whose view is this the right solution?
    3. Who proves your point this is the right solution? 
    4. Where have you seen this solution work elsewhere? For whom?  How were these circumstances similar or different?
    5. What will we need to make this solution work? 
    6. So, from these examples, what is the timeline and deliverables (and any other Project Management considerations) to make your solution work?


  • Activity: Write to Learn 
    After an introduction to the philosophy of writing to learn first introduced by William Zinsser (1988), students will write for a short amount of time to begin imagining what they want to learn through their White Paper assignm
  • Source for activity:
    Goodwon, P. (2013). Becoming an academic writer: 50 exercises for paced, productive, and powerful writing. Sage. pg. 39-44.
  • "Writing organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us to find out what we know -- and what we don't know -- about whatever we're trying to learn." (Zinsser, 1988, pg. 16)
  • Pomodoro -- Write for 10 minutes non-stop!
    Write what you know about the topic. Write what you don't know.
    Write about your feelings, about the topic, assignment, maybe even how your day has been going.
    Write about what you plan to write about.
    Write to figure out what you hope to use this assignment for in the future, such as to secure a specific job.


  • Recalling that activity from the first class, when in the next 7 days do you have writing pomodoros booked in your calendar?
  • If you don't have any writing pomodoros planned, make a commitment right now to do that. Enter that commitment into your calendar!




  • FINAL VERSION Case Study Analysis on Corporate Ethics (10%)

 
   
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