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TOPIC = Generating Impact, Influence with your Research


  • Formulate a topic of inquiry related to a societal problem and synthesize relevant research materials through a business perspective
  • Evaluate, synthesize, and interpret research findings as well supported quantitative and qualitative analysis and recommendations
  • Clearly and effectively communicate research, analysis, and findings


  • Identify a topic of inquiry or practice 
  • Gather and organize relevant research materials 
  • Evaluate, synthesize, and apply research findings 
  • Share findings or results in a means appropriate to a field of study


  • All the required computer technology for remote, synchronous classes



  • If you haven't already, finish and submit the SOFT version of your Research Report



  • What is impact? What is influence? How an we measure it?
  • Busi, M. (2013). Doing research that matters: Sharping the future of management. Emerald.
  • McGrath, J. (2017). The little book of 'big' management wisdom: 90 important quotes and how to use them in business. Pearson.
  • Reed, M.S. (2002). Impact culture. Fast Track Impact.
  • Zaumanis, M. (2021). Write and impactful research paper: A scientific writing technique that will shape your academic career. Independently published.


  • Take time to rest your eyes and get up and move!


  • Yamada, K. (2016). What do you do with a problem? Compendium Inc.
  • Sternard, D. (2021). Solve it! The mindset and tools of smart problem solvers. Econise.
  • Wedell-Wedellsborg, T. (2020). What's your problem? To solve your toughest problems, change the problems, you solve. Harvard Business Press.
  • Einhorn, C.S. (2017). Problem solved: A Powerful System for Making Complex Decisions with Confidence and Conviction. Career Press.
  • Cohn, C. & Mclean, R. (2019). Bulletproof problem solving: The one skill that changes everything. Wiley.
  • Chevallier, A. (2016). Strategic thinking in complex problem solving. Oxford University Press.
  • Garrette, B., Phelps, C. & Sibony, O. (2019). Cracked it!: How to solve big problems and sell solutions like top strategy consultants. Palgrave Macmillan


  • Again, time to rest your eyes and move around.


  • Coughter, P. (2012). The Art of the Pitch: Persuasion and Presentation Skills that Win Business. Palgrave Macmillan
  • Hall, T. (2020). Writing to persuade: How to bring people over to your side. Liveright.
  • Dicks, M. & Kennedy, D. (2018). Storyworthy: Engage, teach, persuade, and change your life through the power of storytelling. New World Library


  • PearDeck -- What questions do you have about the homework?



  • Review all course material and content, as needed.
  • WATCH = Inside LinkedIn. (2017). Bloomberg. [42 minutes]
    - Solving Business Problems with LinkedIn (7:27)


  • Complete Research Project