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TOPIC: Introduction to the Course

  • Describe basic marketing concepts and explain why the marketing function needs to integrate with other business functions.
  • Demonstrate professional writing conventions (e.g., grammar, audience awareness, formality) appropriate to purpose and context using APA style effectively.

  • Laptop and cords
  • Camera
  • Microphone
  • Print copies of course syllabus

  • Icebreaker Activity: Bad Joke Contest
  • "This icebreaker won’t take your team time at all to complete if you give them a heads up to prepare. In the Bad Joke Contest, you’ll have everyone recite the corniest joke they can muster and have everyone vote on who was the most cringeworthy."
  • "Beware, some coworkers have impressively bad dad jokes saved up for these moments, so the competition will be fierce."
  • Source: https://blog.hubspot.com/marketing/ice-breaker-games

  • Introduction to the course
  • Introduction to the instructor
  • Emphasis on portfolio-building and -based learning for the modern and competitive job market. While also recognizing that learning needs its own ebb and flow, like the ocean.

  • About the Indigenizing process and products of this course
  • Supplement readings to augment the OER textbook.
  • Love, T. R., & Hall, C. M. (2022). Decolonising the marketing academy: An indigenous Māori perspective on engagement, methodologies and practices. Australasian Marketing Journal30(3), 202-208.
  • Chapter 1: What is Marketing?
  • Chapter 3: Consumer Behavior: How People Make Buying Decisions

  • About the course assessments
  • Course Schedule
  • Spiller, C., & Nicholson, A., (2017). Wakatu incorporation: Balancing kaitiaki stewardship and commerce. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781473999039

  • Review the course site, focusing on your ability to access all the resources and checking the schedule for any conflicts.
  • Access the textbook and begin reading it in preparation for future classes and for the Midterm.