Describe basic marketing concepts and explain why the marketing function needs to integrate with other business functions.
Demonstrate professional writing conventions (e.g., grammar, audience awareness, formality) appropriate to purpose and context using APA style effectively.
Laptop and cords
Camera
Microphone
Print copies of course syllabus
Icebreaker Activity: Bad Joke Contest
"This icebreaker won’t take your team time at all to complete if you give them a heads up to prepare. In the Bad Joke Contest, you’ll have everyone recite the corniest joke they can muster and have everyone vote on who was the most cringeworthy."
"Beware, some coworkers have impressively bad dad jokes saved up for these moments, so the competition will be fierce."
Emphasis on portfolio-building and -based learning for the modern and competitive job market. While also recognizing that learning needs its own ebb and flow, like the ocean.
About the Indigenizing process and products of this course
Supplement readings to augment the OER textbook.
Love, T. R., & Hall, C. M. (2022). Decolonising
the marketing academy: An indigenous Māori perspective on engagement,
methodologies and practices. Australasian Marketing Journal, 30(3), 202-208.
Chapter 1: What is Marketing?
Chapter 3: Consumer Behavior: How People Make Buying Decisions
About the course assessments
Course Schedule
Spiller, C., & Nicholson, A., (2017). Wakatu incorporation:
Balancing kaitiaki stewardship and commerce. In Sage Business Cases.
SAGE Publications, Ltd., https://doi.org/10.4135/9781473999039
