BMKT 161 -- Unit 1
TOPIC: Introduction to the Course
Unit Learning Outcomes
- Describe basic marketing concepts and explain why the marketing function needs to integrate with other business functions.
- Demonstrate professional writing conventions (e.g., grammar, audience awareness, formality) appropriate to purpose and context using APA style effectively.
Materials & Tools
- Laptop and cords
- Camera
- Microphone
- Print copies of course syllabus
Learning & Teaching Strategies
Sequence #1
- Icebreaker Activity: Bad Joke Contest
- "This icebreaker won’t take your team time at all to complete if you give them a heads up to prepare. In the Bad Joke Contest, you’ll have everyone recite the corniest joke they can muster and have everyone vote on who was the most cringeworthy."
- "Beware, some coworkers have impressively bad dad jokes saved up for these moments, so the competition will be fierce."
- Source: https://blog.hubspot.com/marketing/ice-breaker-games
Sequence #2
- Introduction to the course
- Introduction to the instructor
- Emphasis on portfolio-building and -based learning for the modern and competitive job market. While also recognizing that learning needs its own ebb and flow, like the ocean.
Sequence #3
- About the Indigenizing process and products of this course
- Supplement readings to augment the OER textbook.
- Love, T. R., & Hall, C. M. (2022). Decolonising the marketing academy: An indigenous Māori perspective on engagement, methodologies and practices. Australasian Marketing Journal, 30(3), 202-208.
- Chapter 1: What is Marketing?
- Chapter 3: Consumer Behavior: How People Make Buying Decisions
Sequence #4
- About the course assessments
- Course Schedule
- Spiller, C., & Nicholson, A., (2017). Wakatu incorporation: Balancing kaitiaki stewardship and commerce. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781473999039
Sequence #5
- Closing Activity
The Logo Board Game - https://www.drumondpark.com/logo
Student Learning Activities
Passive Learning (e.g. reading,watching, etc.)
- Review the course site, focusing on your ability to access all the resources and checking the schedule for any conflicts.
- Access the textbook and begin reading it in preparation for future classes and for the Midterm.
Active Learning (e.g. assignments, reflective learning journal, etc.)
- Cinematic Inquiry-Based Learning (10%)
- If desired, read and take notes for the following case in preparation for classroom discussions next week.
Paul, P. (2013). Wells Craft Supply. Purdy Crawford Chair in Aboriginal Business Studies. https://www.cbu.ca/indigenous-affairs/purdy-crawford-chair-in-aboriginal-business-studies/teaching-resources/